Our Projects

A woman smiling and wearing glasses while sitting on a gray sofa in a white kitchen, working on a laptop, with her feet resting on the sofa, and a tablet on her lap. The website displays a selection of eyeglasses at the bottom.

ICU Eyewear: DTC ecommerce

A legacy fashion eyewear brand rooted in traditional brick-and-mortar retail, ICU Eyewear needed a full rebrand and direct to consumer strategy to thrive in the ecommerce space. We successfully revitalized the brand on Shopify, established a new customer base and transformed its online sales into a $10MM direct to consumer business. In addition, we developed and activated a comprehensive SEO and SEM strategy to drive traffic and implemented Klaviyo email campaigns and automated flows to enhance customer engagement and retention.

Screenshot of LookOurWay website homepage featuring a green background with large white text, showing a red inflatable tube man that is smiling with arms raised. Below, there are colorful icons for various products like air dancers, canopy tents, giant inflatables, and flags, along with a section on custom product creation steps.

Look Our Way: Brand Revamped

For LookOurWay.com, we executed a comprehensive brand refresh and site update on Shopify, with a focus on conversion rate optimization to enhance user experience and drive sales. We launched new traffic-driving platforms, including Google Shopping, social media ads and display ads, to expand the brand’s reach. Additionally, we implemented a long-term SEO strategy to leverage organic growth. To boost customer retention, we developed a robust email marketing program, featuring targeted campaigns and automated email flows. As a result, we increased site traffic by over 30% and significantly improved the conversion rate.

Homepage of Physik sports skincare website featuring a woman playing golf outdoors with a man in the background, a section showcasing Physik Greaseless Lotion with product image, details, and a green button for shopping.

Physik USA: DTC ecommerce

For a new CBD product line, Physik, we designed and built a Shopify website that aligned with the existing brand guidelines. Our work included strategic product merchandising to showcase the CBD products effectively, as well as crafting detailed product descriptions to highlight their unique benefits. Additionally, we developed a rewards program to foster customer loyalty and incentivize repeat purchases, creating a seamless shopping experience that encouraged long-term engagement with the brand.

Homepage of Guideline Eyewear website featuring a man on a yellow boat wearing outdoor sunglasses, with water and mountains in the background, and a selection of polarized sunglasses models below.

Guideline Eyegear: Specialized Functionality

For Guideline Eyegear, we built a new website tailored for a brand entering the direct to consumer space for the first time. We refreshed the brand’s identity to ensure it could successfully compete in the online marketplace. The Shopify site we developed included custom functionality that allowed customers to seamlessly order personalized prescription sunglasses, enhancing the user experience and streamlining the purchase process. This enabled Guideline Eyegear to confidently launch its DTC business with a strong, customer friendly platform.